More promotion urged
11 March
Now that the country has a
new tourism minister, leaders of various private sector organizations related
to the hospitality industry are asking for more international promotion and the
appointment of a new director for the National Tourism Promotion Council, known
abroad as the Mexican Tourism Bureau. Oscar Fitch, the former director,
resigned earlier this year. While new advertising and public relations agencies
have been appointed, complaints are heard that they have yet to start doing
anything.
Pablo Azcárraga, vice
president of family-owned Posadas de México (Fiesta Americana, etc) – largest hotel
group in the country – in his capacity as the new president of the Consejo Nacional Empressarial Turístico
earlier this week stated that 18 billion dollars has been earmarked for
investment in tourism-related projects in Mexico during the next five years,
but only after uncertainty regarding the government attitude toward tourism is
eliminated.
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